Tag Archives: retail

How Wi-Fi is delivering captive audiences and deep insight for retailers

Edmund Chua, Analytics Specialist, Logicalis Asia looks at some of the issues and opportunities that are driving more and more shopping malls, and individual retailers, to offer consumers free Wi-Fi connectivity. More and more malls in Singapore are offering the convenience of Wi-Fi access. For example, Suntec Shopping Mall provides unlimited free Wi-Fi mall-wide. At […]

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Spatial intelligence: Understanding the new retail reality

Richard Simmons explains why changing consumer behaviour, driven by technological change since the birth of ecommerce 20 years ago, has been repeatedly mis-understood – and why real understanding might be just around the corner. Over the years, changes in consumer behaviours have been much mis-understood.  Conclusions have been jumped to and trends have been identified, […]

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