Alasdair Ford | 27th September 2016
Alasdair Ford, Chief Technologist for Collaboration at Logicalis UK, considers the lessons businesses can learn from Pokémon Go. Catch ’em if you can It’s impossible to avoid the worldwide buzz generated by Pokémon Go, although interest has waned a little from 45m active users in the first month down to a mere 30m today. My recent […]
Edmund Chua | 21st September 2015
Edmund Chua, Analytics Specialist, Logicalis Asia looks at some of the issues and opportunities that are driving more and more shopping malls, and individual retailers, to offer consumers free Wi-Fi connectivity. More and more malls in Singapore are offering the convenience of Wi-Fi access. For example, Suntec Shopping Mall provides unlimited free Wi-Fi mall-wide. At […]
Richard Simmons | 18th May 2015
Richard Simmons explains why changing consumer behaviour, driven by technological change since the birth of ecommerce 20 years ago, has been repeatedly mis-understood – and why real understanding might be just around the corner. Over the years, changes in consumer behaviours have been much mis-understood. Conclusions have been jumped to and trends have been identified, […]