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SMAC – Social, mobile, analytics or cloud?

| 14th December 2015 | 1 Comment

As CIOs begin a fightback against Shadow IT, engaging with line of business to reshape IT departments as internal service providers, Joanne Nelson looks at their technology priorities.

SMAC - Social, Mobile, Analytics and Cloud.

SMAC – Social, Mobile, Analytics and Cloud.

Social, mobile, analytics and cloud technologies, collectively known as SMAC, have garnered a great deal of media attention over the last 12 months. But is this hype reflected in CIO views? Perhaps more significantly, what is the relative importance of these four technology and service classes in the CIOs’ new vision for IT?

The Logicalis CIO Survey 2015 looked at exactly that – to assess the real world, relative importance of SMAC technologies, it asked CIOs to rate the role of each in driving business innovation.

The answer to that first question was an unequivoval ‘yes’. The perception of SMAC amongst CIOs does live up to the market hype. What’s more, the survey suggests that SMAC adoption is at the heart of their vision for the transformation of IT – though sMAc might be a more accurate acronym, given the survey results.

That is, CIOs’ primary focus is on mobile services and analytics. Reflecting an ongoing trend towards real time business driven by anywhere, any time access to applications and insight, 62% and 63% respectively cite mobile and analytics as ‘very important’ or ‘critical’ to business innovation.

By contrast, social lags well behind. Only one third (37%) of CIOs view technologies and services like collaboration software, social internet and community hubs as having high importance – as a new generation of ‘digital natives’ enters the workforce, it will be interesting to see how this view changes.

Cloud technologies also lag behind (47%), but this is more likely to reflect the overall maturity of the cloud model, which is increasingly seen as ‘business as usual’ technology.

Away from the global picture, a number of regional variations emerge:

  • Analytics are most important in the US and LATAM
  • Mobile leads the way in LATAM, Europe and APAC
  • APAC and LATAM value social more than other regions
  • Cloud remains a significant priority for two thirds (67%) of CIOs in LATAM.

Overall, it seems that, as CIOs seeking to regain control by establishing ‘internal service providers’ capable of delivering the choice of services their organisation needs – the first focus is on mobility and insight.

Frankly it is difficult to imagine anything more in step with the needs of line of business executives in our globally connected, information rich business environment.

For more information, download the Logicalis CIO Survey Report 2015.

Joanne Nelson

About Joanne Nelson

Joanne is Vice President of International Marketing with responsibility for corporate strategy, branding and analyst relations across Logicalis. Prior to this appointment in 2008, Joanne had been Vice President of Marketing, heading up the UK marketing department and taking responsibility for the corporate marketing function of the Logicalis Group.

Joanne has over fifteen years of ICT marketing experience. She previously worked at Ericsson Enterprise, and then its spinoff, Damovo, where she was VP Marketing & Communications, across the Group. She had sole responsibility for re-branding the multi-million dollar global Communications Provider (then ranked 36th top global brand, Interbrand, Citigroup, August 2001) and managing the global corporate marketing function across 20 markets worldwide.

One Response to SMAC – Social, mobile, analytics or cloud?

  1. SMAC, with its key components namely, social media, mobile technologies, analytics and cloud computing, is a globally renowned concept. It is on the path to becoming a big rage and is expected to be fully evolved by 2020.The article here has undoubtedly, very aptly brought into limelight the key features as well as the essential benefits of the incredible SMAC Stack technology. Connoting its future application across varied business sectors, it surely seems to be a promising innovation in the IT world. Holding a perspective of an entrepreneur, one is certain on the account of soon mastering the technique of efficiently employing SMAC Stack to the core business functioning & networking. The evidently bright future prospects of the SMAC stack puts forth a compelling need to gain expertise in the arena so as to attain overall progress and success of a business enterprise.

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